Hi,
I’m Narsimulu.
Senior Software Engineer
Pega Customer Decision Hub (CDH) Specialist
AI Decisioning Enthusiast
Enterprise Backend Developer
About Me
Software Engineer building enterprise solutions.
I am a software engineer with 12+ years of experience working on enterprise software solutions, with a strong background in telecom, Java, Pega, workflow, integrations, and automation.
From architecting backend systems and deployment automation in large-scale telecom environments to driving intelligent decisioning with Pega CDH, I focus on scalable, maintainable, and reliable software delivery.
Core Focus
Pega & Intelligent Decisioning
- Pega Customer Decision Hub & AI Next-Best-Action
- High-throughput enterprise Java & distributed systems
- Large-scale telecom solutions & deployment automation
- Technical leadership, solution design & mentoring
Featured Work
Flagship Architectures & Enterprise Systems.
Explore key enterprise solutions highlighting Next-Best-Action decisioning engines, case lifecycle automation, and high-impact software delivery.
Customer Decision Hub (CDH) – Campaign Management Application (CMA)
Implementation of Pega Customer Decision Hub (CDH) leveraging Campaign Management Application (CMA) to deliver personalized, data-driven customer engagement strategies.
- Designed and implemented Next-Best-Action (NBA) strategies aligned with business goals and customer context.
- Configured arbitration logic to balance propensity, business value, and eligibility constraints.
- Implemented engagement and contact policies to control customer fatigue and improve experience.
Optimized arbitration strategies and contact policies to significantly enhance customer engagement while preventing communication fatigue.
Autopilot – ECM Release & Operations Automation Platform
Enterprise automation platform built to eliminate manual effort and human errors while promoting catalog and device changes across environments (DEV, SIT, PP, PROD) in Ericsson.
- Designed Pega-first, release-driven workflows with clear case lifecycle and governance.
- Modeled environment-wise stages with approvals, SLAs, and escalation routing.
- Implemented decision-driven flows supporting multiple catalog and device operations.
Achieved 100% elimination of human errors and drastically reduced release turnaround time across all environments.
Core Skills
Technologies & Technical Stack.
Technologies I have worked with throughout my software engineering journey.
Java
Spring Boot
Pega CDH
Python
React
Next.js
SQL Server
MongoDB
Git
Verified Credentials
Looking for certified industry expertise?
Explore my certifications in Pega Customer Decision Hub, System Architecture, and Machine Learning.